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2021 Ford EcoSport Is Both Cheaper And More Expensive Than Before

Last year, Ford slashed the price of the entry-level EcoBoost by $490 to just under $20,000 before destination...

2021 Ford EcoSport Is Both Cheaper And More Expensive Than Before

Last year, Ford slashed the price of the entry-level EcoBoost by $490 to just under $20,000 before destination, matching the crossover’s starting price for the 2019 model year. Now, for 2021, some of the trim levels are up to $200 more expensive and oddly enough, the automaker says the price increase is "to keep the Ford brand competitive and aggressively positioned." More importantly, there’s a generous discount ahead of Presidents' Day but we’ll get to that in a minute.

First, the MSRP sticker. A letter sent recently to dealers and obtained by CarsDirect shows the base 2021 EcoSport S continues to cost $21,240 with destination, matching the entry-level price tag for 2020. If you opt for the SE model though, it’ll set you back $105 more than before. The SES and Titanium grades are respectively $160 and $200 more expensive than before.

However, until the end of March, the 2021 EcoSport will be sold with incentives of up to $3,750 depending on the state. If you are fine with getting the previous model year - and there’s literally no reason not to be - you can get savings of up to $6,250, representing a 25 percent discount from the MSRP in some states. CarsDirect reports that the cheapest EcoSports can be found for as low as $15,000 before taxes and fees.

With 60,545 deliveries in the United States last year, the EcoSport is nowhere near the country’s best-selling models. The 2020 results were 6 percent lower than what the crossover registered in 2019 and put the EcoSport at sixth place in the subcompact SUV segment behind the Subaru Crosstrek, Chevrolet Trax, Honda HR-V, Hyundai Kona, and Jeep Renegade. According to data from CarSalesBase, the first month of 2021 is looking good for the model with 4,382 deliveries versus 3,363 in January 2019.

 


11 Feb 2021New Cars