Toyota Amazed By The Strong Demand Sedans

Automakers like Ford, General Motors, and other automakers have evolved their American lineups in recent years to cut their number of traditional cars and replace them with crossovers. Toyota isn't following the trend, though. In a new announcement, Marketing VP Cynthia Tenhouse says the automaker is sticking with sedans.

"It’s amazing how much of a demand there still is for sedans," Tenhouse said. "We’re expecting a 4 million-unit market for sedans in 2020. We’re happy to take as much of that market as we can. For us, it represents roughly 750,000 in the U.S. That’s more than some other OEMs sell altogether."

Toyota's delivery numbers offer even more evidence that its customers want sedans. Through February before the COVID-19 pandemic started affecting the industry – Camry sales were up 12.5 percent, and the Prius showed a 29.7 percent increase. In addition, the Camry Hybrid's numbers had a 16.2 percent boost in the same time. 

Toyota also just revealed the refreshed 2021 Camry with updated styling. The changes include the company's new Safety Sense 2.5 suite of tech that includes an improved camera and radar. There's also the Camry XSE Hybrid trim level that has a gloss black grille, LED headlights, 19-inch wheels, and leather-upholstered cabin.

The company also has new special versions of its other sedans. For example, the limited-run Corolla Apex Edition has a lowered, stiffer suspension and a set of black 18-inch wheels that are each 2.2 pounds lighter than what the vehicle usually wears. The body wears some different parts and has bronze accents.

There's also the 2021 Avalon Nightshade Edition. It has small tweaks like black exterior trim and matching 18-inch wheels.